Today, we're proud to introduce a bold new brand identity, marking a significant milestone in our evolution as a leading Nordic cloud and infrastructure provider. Rooted in trust, openness, and responsibility, our refreshed brand reflects our commitment to building a better place for data—while embracing a future shaped by technology and human-centered progress.
Why did we rebrand
Over the past few years, we've been on an exciting journey of steady growth and transformation. We've expanded our data center capacity, completed strategic acquisitions, and successfully entered the Finnish market. These milestones have strengthened our position in the Nordics and opened new opportunities to serve a broader, more diverse customer base.
As we've evolved, it became clear that our brand needed to evolve too. We wanted an identity that not only reflects where we are today but also signals where we're headed.
"The goal was to bring out more of the technical edge in the Glesys brand while keeping the pragmatic and trustworthy feel. We wanted to highlight their innovative solutions in a way that feels both approachable and elegant—making the brand feel more current and more connected to its core values" says Caroline Bystedt, Business Director at Most Studios.
Evolving our brand, one step at a time
To revamp a brand is a big task—it's about rethinking how we communicate who we are and where we're going. From our visual identity to the way we talk about ourselves, it all needs to align with the values and the future we're building.
"A brand is much more than just a logo; it includes its voice, vision, and the entire ecosystem that represents a company," says Sebastian Westman, Head of Marketing at Glesys. "Refreshing and evolving our brand is a significant task. So, instead of trying to change everything at once, we approached it the way we build products—by starting small and iterating. This new visual identity is our brand's minimum viable product. From here, we'll continue to test, learn, and evolve."
In other words, this new look is just the beginning. Like any good product, our brand will continue developing over time—growing alongside our company and customers.
New brand promise
Alongside the new look, we've also defined a clear brand proposition and promise: "A better place for data." This isn't just a tagline. It reflects how we see our role in the digital world and our responsibility as an infrastructure provider.
With this promise in mind, we've updated our visual identity to reflect better who we are. The new logo, colors, and typography are inspired by clarity, speed, and Nordic design principles—simple, functional, and future-ready. It's our way of visually bringing the promise to life while staying true to our roots.
What's staying the same
While the look is new, the essence of Glesys remains unchanged. The company continues to stand for reliability, technical excellence, and a customer-first approach.
"Our core commitment to providing sustainable, high-performance computing and innovation hasn't changed", says Glenn Johansson, CEO of Glesys. "This refreshed identity helps us communicate who we are clearer and more consistently, supporting our vision to provide "A better place for data". We're incredibly excited about this new chapter and hope you like the new look as much as we do!"
What's Next
Over the next few months, we'll roll out our new brand identity across all platforms, communications, and customer touchpoints. This includes launching a new website to better showcase who we are, what we offer, and how we support our customers.
We're also redesigning our control panel with a refreshed interface and improved usability. The goal is to make it easier for you to manage your infrastructure.
Please visit us on LinkedIn and X and feel free to reach out with any thoughts, comments, or feedback.
Thank you!
